Single-Event Bets Alter the Canadian Online Casino Landscape

Since the legalization of single-event sports betting in all Canadian provinces, there has been no stopping bettors from wagering on their favorite sports. It is fair to say that the Canadian online casino scene will never be the same. For the first five days of the expanded market, the Ontario Lottery and Gaming Corporation (OLG) reported a wagering handle of more than CA$100 million, largely attributable to Ontario gamblers.

The Crown corporation is making all of this possible through a brand-new platform called PROLINE+. The platform accepted its first single-event wager on a professional baseball game between Milwaukee and Minnesota. According to the online casino Canada provider, wagers on singular sporting events dominated betting spend in the first week after legalization, with wagers on football, soccer, and baseball accounting for a cool 82% of all wagers accepted in the first five days.


PROLINE+ Is The Differentiator

According to the OLG, the early introduction and pre-advertising of PROLINE+ have made a significant difference.


Shortly after the effective date for legalized sports wagering in the country, the app was announced, indicating that all systems were go by the time the new legislation was signed into effect.


According to a statement released by the OLG on Wednesday along with the take-handle result for the first week, the organization has experienced a high level of engagement with early registrants for the application. Dave Pridmore, OLG’s chief digital and strategy officer, expressed confidence and optimism regarding the company’s future growth, particularly in light of the upcoming NFL season.


BCLC Enjoys a Record Week

While Ontario is the largest province in Canada, the other provinces have also made progress with the introduction of their own wagering and online casino Canada offerings.


British Columbia Lottery Corporation (BCLC) is an example of a provincial operator. In spite of the company’s record-breaking earnings of $252 million in fiscal year 2020/21, the operator anticipates even greater results for the current fiscal year. This is evidenced by the fact that the BCLC registered 1,208 in the week following the passage of bill C-218.


In comparison to the week immediately preceding the legalization of betting on individual sports events in the country, PlayNow users increased their wagering expenditures by a staggering 72% in the week following the legalization.

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